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Who Owns Greenbrier Resort

Published:

Modified: December 28, 2023

by Antonella Pack

who-owns-greenbrier-resort

Introduction

Welcome to the world of luxury, elegance, and history at the renowned Greenbrier Resort. Tucked away in the picturesque Allegheny Mountains in White Sulphur Springs, West Virginia, this iconic destination has captivated travelers for over two centuries. From its humble beginnings as a simple boarding house to its grand transformation into a world-class resort, the Greenbrier has truly stood the test of time.

 

With its opulent accommodations, award-winning spa, championship golf courses, and a plethora of activities, the Greenbrier Resort has become synonymous with luxury and relaxation. But have you ever wondered who owns this magnificent property? In this article, we will delve into the fascinating history of Greenbrier Resort’s ownership, the current proprietors, and the contributions they have made to maintain its prestigious status.

 

So, let’s embark on a journey through time and explore the captivating story of the Greenbrier Resort and the individuals who have shaped its legacy.

 

History of Greenbrier Resort

The history of Greenbrier Resort dates back to the late 18th century when it was established as a small boarding house. Its location, nestled in the scenic beauty of the Allegheny Mountains and renowned for its natural healing springs, soon attracted visitors seeking rejuvenation and relaxation.

 

However, it was during the Civil War that the Greenbrier gained prominence. The property served as a hospital for wounded soldiers before being reopened as a resort in 1866. Over the years, it flourished under the ownership of several individuals, each leaving their distinctive mark on the resort.

 

In the early 20th century, the Greenbrier underwent a dramatic transformation. A massive fire in 1918 destroyed the original structure, leading to the construction of the breathtaking White Sulphur Springs Hotel, which still stands today. This luxurious hotel became a symbol of opulence and attracted notable guests, including presidents, celebrities, and business tycoons.

 

During World War II, the Greenbrier Resort achieved notoriety due to its clandestine role in Project Greek Island. The US government secretly built an underground bunker beneath the resort to serve as a relocation facility for Congress in the event of a nuclear attack. This hidden facility remained undiscovered until its declassification in 1992, becoming a popular tourist attraction.

 

Despite the inevitable challenges faced over the years, including economic downturns and changing travel trends, the Greenbrier Resort has managed to preserve its grandeur and charm, adapting to the needs of modern travelers while maintaining its historic essence.

 

Ownership of Greenbrier Resort

Throughout its illustrious history, the Greenbrier Resort has changed hands multiple times, each transition bringing new vision and investment to the property. The ownership of the resort has been a dynamic journey, shaped by influential individuals and organizations.

 

Initially, the Greenbrier was owned by a series of private individuals who recognized the potential of the property and its natural resources. These early owners focused on developing the resort into a haven for relaxation and healing, attracting guests from near and far.

 

In the mid-20th century, the Greenbrier Resort underwent a significant change in ownership. The Chesapeake and Ohio Railway Company, recognizing the allure of the resort, acquired it in 1910. Under their ownership, the resort flourished, and the grand White Sulphur Springs Hotel was built.

 

Decades later, in 1979, the Greenbrier faced financial hardships and changed ownership once again. The federal government acquired the property and transformed it into a secret facility, known as Project Greek Island, during the Cold War era. The government owned and operated the resort for several years until it was sold to private investors in 1992.

 

Since then, the Greenbrier Resort has been owned by various individuals and investment groups, each bringing their unique perspective and expertise to the property. These owners have continued to invest in the resort’s facilities, amenities, and services, ensuring that it remains a premier destination for luxury and relaxation.

 

Today, the Greenbrier Resort is under the ownership of Dr. Peter W. May, a successful businessman and philanthropist. His passion for preserving the historic integrity of the property, combined with his dedication to providing exceptional guest experiences, has elevated the resort to new heights of excellence.

 

It is important to note that ownership of the Greenbrier Resort is not limited to a single entity. The resort operates as a comprehensive leisure and hospitality complex, with various entities involved in its ownership structure, including partnerships and management companies.

 

As the resort continues to evolve, its ownership remains dynamic, ensuring that it stays true to its heritage while embracing modern trends and innovations in the hospitality industry.

 

Current Owners of Greenbrier Resort

The Greenbrier Resort is currently owned by Dr. Peter W. May, an accomplished businessman and philanthropist. Dr. May, along with his wife Leni, purchased the resort in 2009 and has since played a pivotal role in revitalizing this iconic property.

 

Dr. May’s passion for the preservation of historic landmarks and commitment to excellence in hospitality aligns perfectly with the vision for the Greenbrier Resort. His deep appreciation for the resort’s rich history led him to invest in its restoration and modernization, ensuring that it maintains its status as a premier luxury destination.

 

Under Dr. May’s ownership, the Greenbrier Resort has undergone an extensive renovation. This includes upgrades to guest rooms, the creation of new dining experiences, and the enhancement of amenities and recreational facilities. His keen attention to detail and dedication to exceptional guest experiences have contributed to the resort’s continued success.

 

In addition to Dr. May’s ownership, the resort operates as a joint venture between Justice Family Group, LLC and The Greenbrier Sporting Club. Together, these entities bring a wealth of experience in hospitality and real estate development, further strengthening the resort’s position as a world-class destination.

 

The Justice Family Group, LLC, led by Jim Justice and his family, has deep ties to the region and a strong commitment to the Greenbrier Resort. Their involvement has been instrumental in the resort’s growth and success, including the addition of new amenities and the promotion of local tourism.

 

The Greenbrier Sporting Club, an exclusive private community within the resort, offers luxury residential properties and access to the resort’s exceptional amenities. The club’s members enjoy a unique lifestyle and unparalleled access to the resort’s recreational offerings, including golf, tennis, equestrian activities, and more.

 

The collective ownership of the Greenbrier Resort brings together a wealth of experience, expertise, and resources. This collaborative approach ensures that the resort continues to evolve and thrive, offering guests an unforgettable experience and surpassing their expectations.

 

With a shared commitment to preserving the resort’s historical significance, providing world-class hospitality, and embracing innovative offerings, the current owners of the Greenbrier Resort are dedicated to securing its legacy as one of the finest luxury resorts in the world.

 

Previous Owners of Greenbrier Resort

Throughout its long and storied history, the Greenbrier Resort has had several notable owners who have left their mark on the property and contributed to its development into a world-renowned destination.

 

One of the early owners of the Greenbrier Resort was Captain John Stuart, a prominent figure in the late 18th century. He recognized the potential of the area’s healing springs and built a small boarding house, laying the foundation for what would become the renowned resort.

 

In 1858, the Greenbrier Resort was purchased by the Calwell family. Under their ownership, the resort expanded, attracting guests seeking the therapeutic benefits of the mineral springs. The Calwells played a significant role in establishing the Greenbrier as a premier wellness retreat.

 

Another key owner of the Greenbrier Resort was the Chesapeake and Ohio Railway Company (C&O). In 1910, C&O acquired the resort, recognizing its potential as a tourist destination. The company invested in extensive renovations, including the construction of the iconic White Sulphur Springs Hotel, which became the centerpiece of the resort.

 

During the era of World War II, the Greenbrier Resort took on a new role. In 1942, the federal government acquired the property and turned it into a secret facility known as Project Greek Island. The bunker was built to serve as a government relocation site in the event of a nuclear attack.

 

Following the declassification of the bunker in 1992, the Greenbrier Resort was sold to private investors. The resort underwent significant renovations to restore its grandeur and expand its offerings, maintaining its position as a premier luxury destination.

 

In 2009, Dr. Peter W. May and his wife, Leni, became the owners of the Greenbrier Resort. Their commitment to preserving the resort’s history and enhancing guest experiences has been instrumental in its continued success. Dr. May’s investment in renovation projects and dedication to exceptional service has elevated the Greenbrier to new heights.

 

Although the ownership of the Greenbrier Resort has changed hands quite a few times throughout its history, each owner has contributed to its growth and development. From the early visionaries who recognized the potential of the mineral springs to the private investors who restored its grandeur, each owner has played a vital role in shaping the Greenbrier into the prestigious destination it is today.

 

Ownership Structure and Investments

The ownership structure of the Greenbrier Resort is complex, with multiple entities involved in its operations and investments. This collaborative approach brings together expertise from various sectors, ensuring the resort’s success and continued growth.

 

The primary owner of the Greenbrier Resort is Dr. Peter W. May, who acquired the property in 2009. As the majority owner, Dr. May has a deep-rooted passion for preserving the resort’s historical significance while modernizing its facilities and guest experiences.

 

In addition to Dr. May’s ownership, the resort operates as a joint venture between Justice Family Group, LLC, and The Greenbrier Sporting Club. The Justice Family Group, LLC, led by Jim Justice and his family, has been instrumental in the resort’s revitalization and expansion.

 

The Greenbrier Sporting Club is another key entity within the resort’s ownership structure. It offers luxury residential properties within the resort and provides exclusive access to the club’s amenities and recreational activities. The affiliation between the Greenbrier Resort and the Greenbrier Sporting Club enhances the resort’s offerings and adds value to property owners and members.

 

Investment plays a crucial role in maintaining the Greenbrier Resort’s position as a premier luxury destination. The owners have committed significant resources to renovating and modernizing the resort’s facilities, enhancing the guest experience, and preserving the historic integrity of the property.

 

In recent years, the Greenbrier Resort has invested in various expansion projects to diversify its offerings. This includes adding new dining experiences, expanding wellness and spa facilities, enhancing golf courses and recreational amenities, and upgrading guest accommodations.

 

The owners have also focused on attracting high-profile events to the resort, including professional golf tournaments, conferences, and corporate retreats. These strategic initiatives drive revenue and elevate the Greenbrier’s reputation as a sought-after venue for both leisure and business travelers.

 

Furthermore, the owners understand the importance of sustainable practices and environmental stewardship. They have implemented various initiatives to reduce the resort’s ecological footprint and promote eco-friendly practices in areas such as energy efficiency, waste management, and water conservation.

 

Through bold investments and strategic planning, the owners of the Greenbrier Resort have positioned the property for continued success. Their commitment to maintaining the resort’s historic charm while embracing modern amenities ensures that guests can enjoy a world-class experience that seamlessly blends tradition with innovation.

 

Economic Impact of Greenbrier Resort

The Greenbrier Resort holds a significant place in the local and regional economy, making a substantial economic impact on the surrounding community and the state of West Virginia as a whole.

 

One of the main contributions of the Greenbrier Resort is job creation. The resort employs a large number of individuals, providing stable employment opportunities for both local residents and those who commute from nearby areas. Jobs offered range from hospitality and service roles to management positions, providing a diverse array of employment options.

 

Moreover, the resort’s operations generate indirect employment opportunities through its various procurement needs. Local businesses, such as suppliers of food, beverages, and other goods, benefit from the demand generated by the Greenbrier Resort. This creates a ripple effect, stimulating growth and job creation in the region.

 

The Greenbrier Resort also plays a key role in driving tourism to West Virginia. The allure of its luxurious accommodations, world-class amenities, and picturesque surroundings attracts visitors from all over the country and abroad. These visitors contribute to the local economy by spending money on accommodations, dining, shopping, and entertainment, boosting sales for local businesses and generating tax revenue for the state.

 

The resort’s impact extends beyond tourism, as it also serves as a venue for hosting high-profile events. Conferences, conventions, and professional golf tournaments held at the Greenbrier attract visitors who spend money on accommodation, dining, transportation, and leisure activities, further stimulating the local economy.

 

The Greenbrier Resort’s commitment to community engagement and philanthropy also enhances its economic impact. Through charitable initiatives and partnerships with local organizations, the resort contributes to the betterment of the community, addressing social and economic challenges faced by the region.

 

Additionally, the resort’s investments in infrastructure and property development have a multiplier effect on the economy. Construction and renovation projects create jobs in the construction industry and provide opportunities for local contractors and suppliers. The increased demand for goods and services during these projects stimulates economic activity.

 

Overall, the Greenbrier Resort serves as an economic engine, driving growth, and prosperity in the region. Its contributions extend beyond its walls, creating a positive socioeconomic impact by generating employment, attracting visitors, supporting local businesses, and fostering community development.

 

Undoubtedly, the Greenbrier Resort’s positive economic impact extends far beyond its reputation as a luxury destination, making it an integral part of the economic fabric of West Virginia.

 

Conclusion

The Greenbrier Resort stands as an iconic symbol of luxury, elegance, and history. Over the years, the ownership of the resort has changed hands, each owner leaving their mark on the property and contributing to its growth and success.

 

Currently owned by Dr. Peter W. May, the Greenbrier Resort has undergone significant revitalization, bringing modern amenities and exceptional guest experiences while preserving its storied past. Alongside the Justice Family Group, LLC, and The Greenbrier Sporting Club, Dr. May has fostered a collaborative ownership structure, ensuring the resort’s continued growth and positioning it as a premier luxury destination.

 

The resort’s economic impact extends beyond its walls, creating employment opportunities, attracting tourists, supporting local businesses, and contributing to the community’s well-being. Through investments and partnerships, the resort has become a vital component of West Virginia’s economy, fostering growth and prosperity in the region.

 

The Greenbrier Resort’s legacy is deeply rooted in its rich history, from its humble beginnings as a boarding house to its transformation into a world-class resort. The resort has stood the test of time, adapting to changes while maintaining its commitment to luxury, wellness, and impeccable service.

 

As the Greenbrier Resort continues to evolve, its owners remain dedicated to upholding the property’s historic integrity and providing unforgettable experiences for guests. Whether indulging in the opulent accommodations, enjoying the array of recreational activities, or exploring the resort’s fascinating past, visitors to the Greenbrier are immersed in an unparalleled world of elegance, tranquility, and indulgence.

 

As you venture into the Greenbrier Resort, you embark on a journey that transcends time, where history seamlessly blends with modernity, and luxury is a way of life. Discover the timeless allure of this extraordinary destination and experience the epitome of elegance, comfort, and relaxation at the Greenbrier Resort.