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Secrets Of Schell’s Brewery In New Ulm America’s Second Oldest Family-Owned Brewery

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by Grazia Mcgregor

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Nestled in the charming town of New Ulm, Minnesota, Schell's Brewery stands as a testament to tradition and craftsmanship. As the second oldest family-owned brewery in the United States, it has been crafting exceptional beers since 1860. This historic brewery offers more than just a taste of its rich lagers and ales; it provides a glimpse into a storied past. Visitors can wander through the picturesque gardens, explore the museum filled with brewing artifacts, and even spot peacocks roaming the grounds. Whether you're a beer enthusiast or a history buff, Schell's Brewery promises a unique experience. With its blend of heritage and innovation, this brewery continues to delight visitors from near and far. Come and see why Schell's remains a beloved destination for those seeking a sip of history and a taste of tradition.

Discovering Schell's Brewery

Schell's Brewery in New Ulm, Minnesota, is a hidden gem for beer lovers. As America’s second oldest family-owned brewery, it offers a unique blend of history, tradition, and, of course, delicious beer. Let's explore some of the must-see spots at this iconic brewery.

The Historic Brewery Tour

Taking a tour of Schell's Brewery is like stepping back in time. You'll see how beer-making has evolved over the years while still holding onto its roots.

  1. The Original Brew House
    This is where it all began. The original brew house showcases the traditional brewing methods that have been passed down through generations. It's a fascinating glimpse into the past.

  2. The Fermentation Cellars
    Deep underground, these cellars are where the magic happens. The cool, dark environment is perfect for fermenting beer, and you can almost feel the history in the air.

The Beautiful Gardens

Schell's Brewery isn't just about beer; it's also home to stunning gardens that are perfect for a leisurely stroll.

  1. The Peacock Garden
    Yes, there are actual peacocks! These colorful birds roam freely among the flowers, adding a touch of whimsy to your visit.

  2. The Beer Garden
    Enjoy a cold brew in this picturesque setting. With tables nestled among the trees, it's a great spot to relax and soak in the beauty of nature.

The Museum of Brewing

For those interested in the history of beer, the Museum of Brewing is a must-visit. It offers a deep dive into the world of brewing, from ancient times to modern-day practices.

  1. The Antique Beer Cans Collection
    This collection showcases beer cans from different eras, highlighting the evolution of packaging and design.

  2. The Brewing Artifacts Exhibit
    From old brewing tools to vintage advertisements, this exhibit is a treasure trove of brewing history.

The Tasting Room Experience

No visit to Schell's Brewery is complete without sampling their wide range of beers. The tasting room offers a cozy atmosphere to try their latest creations.

  1. The Seasonal Brews
    Schell's is known for its seasonal beers, each crafted to reflect the flavors of the time of year. Don't miss out on these limited-time offerings.

  2. The Classic Favorites
    Of course, you can't leave without trying some of Schell's classic beers. These tried-and-true favorites have stood the test of time for a reason.

The Gift Shop

Before you leave, make sure to stop by the gift shop. It's the perfect place to pick up a souvenir or two to remember your visit.

  1. The Beer Merchandise
    From T-shirts to pint glasses, there's something for every beer enthusiast.

  2. The Local Crafts
    Support local artisans by purchasing handmade crafts and goods. It's a great way to take a piece of New Ulm home with you.

Schell's Brewery: A Legacy of Craftsmanship

Schell's Brewery stands as a testament to dedication and tradition. As America's second oldest family-owned brewery, it has weathered many changes while staying true to its roots. The brewery's commitment to quality and innovation has kept it relevant in a competitive market. Visitors to New Ulm can experience this rich history firsthand, from the charming architecture to the flavorful beers crafted with care. Each sip tells a story of generations who poured their passion into every batch. Whether you're a beer enthusiast or just curious about history, Schell's offers a unique glimpse into the art of brewing. Its legacy is not just in the bottles but in the community it has supported for over a century. Schell's Brewery remains a cherished piece of American brewing history, inviting all to taste and appreciate its enduring craft.